Indian Institute of Management, Kozhikode

Yash Raj Films to Hold Movie Workshop
at IIM Kozhikode Marketing Seminar
IIM Kozhikode, 19th & 20th August 2006
 

The Indian Institute of Management Kozhikode is organizing its annual marketing seminar, 'Synapse', on the 19^th and 20^th of August, 2006. Synapse 2006 promises to offer rich insights into various facets of marketing, with events as diverse as talks by marketing gurus, and a movie-marketing workshop on the cards. The theme for this year's event is: 'Marketing Revelations: Through the Seer Stone'. The event has ITC Ltd as the Platinum Sponsor, and Business Standard as its Print Media Partner. The Synapse series of seminars is organized by mPower, the marketing interest group at IIMK.

Synapse 2006 will explore the exciting world of marketing in movies through a full day workshop conducted by Yash Raj Films, a name that has become synonymous with superhit movies and their marketing. The workshop will dwell upon product placements, marketing to NRIs and other such factors that have contributed to some of the biggest Bollywood hits in recent times. It will be conducted by Mr Tarun Tripathi, Head of Marketing, Yash Raj Films.

The event also promises to be a platform for experienced industry practitioners to share their experiences and learning with the students. The speakers who will offer their perspective on the theme of the event are:

• Mr Syed Ahmed, ED-Marketing, ITC Ltd
• Mr Anupam Dutta, Head of Dairy Business, Britannia Ltd
• Mr Sudhakar Mallya, Director, Reach Technologies
• Mr R Subramanian, Director, Subhiksha
• Mr Jayant Pendarkar, VP, Head - Global Marketing, TCS Ltd
• Mr Sujit Samitran, Erehwon Consulting
• Mr. Amit Garg, AVP Marketing , Hindustan Times Media Ltd

Synapse 2006 also features a paper writing contest on the topic: 'Grocery Retailing - Facing the 'kirana' challenge'. The contest is open to B-school students from across the country, offering them a chance of showcasing their ideas on the highly relevant topic.

For more details, and delegate registration,
Visit: http://www.iimk-mpower.info

E-mail: media@iimk.ac.in / mediacell.iimk@gmail.com
 

Source: E-mail August 17, 2006

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